Luca Kerrison TV and Film blog

Old Spice The primary audience of the original old spice ads is the everyday family man of america. It's originally marketed as a shaving cream and aftershave lotion among other toiletries. Its secondary audience appears to be the family of a working man, with ads showing gift sets made for fathers. Its marketing approach to appeal to men includes the phrase "American feeling of well-being" showing Old Spice to be patriotic and an item of pride, while also in another advert shows Old Spice being commended by prestigious members of high society, a judge and a banker, as well as a woman saying it's irresistible. It also says "How men love them!" (in reference to old spice toiletries) with 'How' being underlined as if to put emphasis on why men should like the products. New Old Spice The new old spice commercials use the theme of manliness over that of prestige and American values like the traditional ones, reinforcing this by using manly men T...

1. What is the message? The message of the ad is to introduce people to a new (At the time) Ben and Jerry's product, the 'wich, which is an ice cream sandwich made by putting Ben and Jerry's 'cookie dough ice cream' between two cookies. 2. Who is the target audience? Primary Demographic: The primary demographic is young people. This is the target audience because younger people would be drawn by the colourful, cartoonish imagery, while also having that sweet tooth that would make them want ice cream. The product doesn't really target any specific gender, ethnicity or religion as Ice cream is enjoyed by many people all around the country, regardless of what they believe in or where they come from. Many demographic sheets show that the class demographic is quite even across all money brackets, however there is a small amount more people in the middle to upper classes that purchase Ben and Jerry's. Primary Psychographic: The primary psychog...

Cadbury's Gorilla  Advert: Primary demographic: The primary demographic is younger people, first of all because the advert is for chocolate, however the gorilla would also appeal to a younger audience as it's a fun and friendly animal that features a lot in kids media. Primary Psychographic: The primary psychographic would be main streamers, as Cadbury's Dairy Milk is arguably Britain's most known and popular chocolate bar and therefore would be eaten by the general population AKA the main streamers. As well as this, if eating Dairy Milk became the norm (which it already is, along with galaxy) then the main streamers would follow the trend of the market. Secondary Demographic: The other people that would be part of the secondary demographic is older generations of people, as not only is chocolate eating by people of all ages, the inclusion of Phil Collins 'In The Air Tonight' would add a level of nostalgia and sophistication. Secondary P...

What was the task: The task we were set was to make a 90 second long short film, with no restrictions on genre or setting, only the set time or under. This gave us creative freedom to choose our own direction and we planned it out from a simple idea on paper to a full on story-boarded and budgeted production. What was the idea: The idea of our production was originally a party drug bust by a patrolling police officer,before evolving into the idea of a party policeman answering the call to a party set-up involving out of date food which needed to be contained, and ended with a punch line merging guac (as in guacamole, a party snack) and glock (a standard issue firearm for certain military branches, including police) into Glockamole. What documentation we completed and my input: For the documentation we had to complete: Shot list - a shot by shot explanation of the story along with camera angles and shot types; Storyboard - a more detailed shot list with illustrations a...

What is the purpose of advertising? An adverts purpose is to show the consumers and audience the benefits of buying the advertised product over other competitors in the same market, an example of this being Weetabix, which is one of a few cereals to be high in fibre. What is a target market? A target market is the group of people an advert targets as being interested in a product, like a certain demographic or psychographic. This could be Lynx's appeal to young men, being targeted in an advert by showing men with Lynx body spray getting women. How does advertising work? Advertising is paid for by a client (usually the company that sells a product) to an advertising agency, who design and create an ad that targets the right audience and pick a suitable location for an ad that will allow it to reach its intended audience. What is reach? Reach is the amount of people who are likely to see an ad, with a billboard in the busiest part of a city having a lot of reach, while...

Who are they: Unilever are a company who own over 400 brands of various markets, from food to cleaning supplies. They follow the Unilever Sustainable Living Plan (USLP) to ensure that people and the environment are looked after.  What they do: They supply over 400 companies with sustainable materials to create products available globally to everyone. They work with suppliers, distributors, the government, consumers and other people to help tackle challenges that will better the world. What they sell: Unilever sell a wide variety of products, mainly food and refreshments, home care items like cleaning equipment and personal care products including beauty and health products. Three products they sell are: Lynx brand personal care products like deodorant and shower gel, for both men and women; Ben and Jerry's ice cream, which is one of the worlds leading frozen food brands; Marmite which, love it or hate it, is a favourite condiment for toast and other meals.