Luca Kerrison TV and Film blog

Primary research: Primary research  is research acquired by the person finding it so they can get specific and trustworthy new data. This can be found through a variety of different methods such as surveys, questionnaires, polls and interviews. "Research means you don't know, but are willing to find out" - Charles F Kettering . Some primary research I've done is a survey I made to find out what the interests and issues were with the public (especially teens and students) and teen movies, more specifically the portrayals of teens in those films, as well as seeing whether they would be interested in my own pitch for a teen movie. Embedded above is the results of the survey which I have analysed to help in the production of my screenplay. A large part of primary research in the media industry is test screenings for new TV shows and movies. These test screenings can provide great input from general viewers and fans of franchises alike in helping make small tweaks to a mov...

Primary Research:  Create your own user feedback survey This is a survey I created to try and gauge what the public opinion and interest is in the teen genre of movie as well as interest in my own idea for a teen screenplay. I think it's a good example of research as it helped me collect a good set of data that ultimately helps the understanding of how people view teen movies and mental health, especially from the viewpoint of teens themselves. These are the responses from my survey all bundled into one flip book. This is good research for mostly the same reasons as the previous summary, however in this case not only is it more specific with data correlation at play its also public information that can be used as secondary research. Secondary Research: Unilever rebranding pitch  - This presentation was my rebranding of Ben and Jerrys, and it has a few good examples of secondary research. the first one is a demographic chart that shows a lot of data on the types of peopl...