The Nature and Purposes of research in the Creative Media Industries
Primary research: Primary research is research acquired by the person finding it so they can get specific and trustworthy new data. This can be found through a variety of different methods such as surveys, questionnaires, polls and interviews. "Research means you don't know, but are willing to find out" - Charles F Kettering . Some primary research I've done is a survey I made to find out what the interests and issues were with the public (especially teens and students) and teen movies, more specifically the portrayals of teens in those films, as well as seeing whether they would be interested in my own pitch for a teen movie. Embedded above is the results of the survey which I have analysed to help in the production of my screenplay. A large part of primary research in the media industry is test screenings for new TV shows and movies. These test screenings can provide great input from general viewers and fans of franchises alike in helping make small tweaks to a mov...
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