Advert Evaluation

Cadbury's Gorilla  Advert:



Primary demographic:

The primary demographic is younger people, first of all because the advert is for chocolate, however the gorilla would also appeal to a younger audience as it's a fun and friendly animal that features a lot in kids media.

Primary Psychographic:

The primary psychographic would be main streamers, as Cadbury's Dairy Milk is arguably Britain's most known and popular chocolate bar and therefore would be eaten by the general population AKA the main streamers. As well as this, if eating Dairy Milk became the norm (which it already is, along with galaxy) then the main streamers would follow the trend of the market.

Secondary Demographic:

The other people that would be part of the secondary demographic is older generations of people, as not only is chocolate eating by people of all ages, the inclusion of Phil Collins 'In The Air Tonight' would add a level of nostalgia and sophistication.

Secondary Psychographic:


The secondary psychographic for Cadburys dairy milk would be

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