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Documentary formats: viewings

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Expository documentary - We Are The Lambeth Boys Authoritative disembodied voiceover giving meaning to the images - throughout the documentary we are being given information by an unknown narrator on different subjects, ranging from activities to things about the boys themselves. voiceover provides facts and arguments for the images - the narrator is controlling the opinions we are meant to have for certain scenes, for instance when discussing the death penalty one of the boys mentions something the majority of viewers wouldn't agree with so the narrator tells the audience to "forgive them, they're only young". transparent representation - the documentary does a good job of mostly showing an accurate representation of the lives of the youth club goers and more specifically the Lambeth Boys, with minimal (noticeable) manipulation. Observational documentary - High School Unobtrusive construction and depictions - Whole documentary focuses on a day a...

pre-production paperwork

News research

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News Research: ITV Monday 20th 2020 18:00 - ITV Anglia The studio is big and open with a desk for the newsreaders and a screen of to the side for the weather. The title sequence has a couple of clips pop up with various filters, ending on a video of wind turbines accompanied with some funky music. There were a fair few stories, starting with the coronavirus update before moving on to a more light hearted story about an older gentleman helping out his community. It flipped back and forth between good and bad stories with the weather report about halfway through. April 23rd: April 23rd is Shakespeare Day, as well as St. George’s Day. News values: News values are “Criteria that influence the selection and presentation of events as published news”. The 12 values are: Frequency - shorter solved stories are preferred over longer developed stories like famines and droughts. An example of this is Captain Tom Moore's 100th birthday and his NHS fundra...

B+J Re branding pitch

Old Spice comparison: Old vs New

Old Spice The primary audience of the original old spice ads is the everyday family man of america. It's originally marketed as a shaving cream and aftershave lotion among other toiletries. Its secondary audience appears to be the family of a working man, with ads showing gift sets made for fathers. Its marketing approach to appeal to men includes the phrase "American feeling of well-being" showing Old Spice to be patriotic and an item of pride, while also in another advert shows Old Spice being commended by prestigious members of high society, a judge and a banker, as well as a woman saying it's irresistible. It also says "How men love them!" (in reference to old spice toiletries) with 'How' being underlined as if to put emphasis on why men should like the products. New Old Spice The new old spice commercials use the theme of manliness over that of prestige and American values like the traditional ones, reinforcing this by using manly men T...

Advert Analysis: Ben & Jerry's

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1. What is the message? The message of the ad is to introduce people to a new (At the time) Ben and Jerry's product, the 'wich, which is an ice cream sandwich made by putting Ben and Jerry's 'cookie dough ice cream' between two cookies. 2. Who is the target audience? Primary Demographic: The primary demographic is young people. This is the target audience because younger people would be drawn by the colourful, cartoonish imagery, while also having that sweet tooth that would make them want ice cream. The product doesn't really target any specific gender, ethnicity or religion as Ice cream is enjoyed by many people all around the country, regardless of what they believe in or where they come from. Many demographic sheets show that the class demographic is quite even across all money brackets, however there is a small amount more people in the middle to upper classes that purchase Ben and Jerry's. Primary Psychographic: The primary psychog...