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The Nature and Purposes of research in the Creative Media Industries
Primary research: Primary research is research acquired by the person finding it so they can get specific and trustworthy new data. This can be found through a variety of different methods such as surveys, questionnaires, polls and interviews. "Research means you don't know, but are willing to find out" - Charles F Kettering . Some primary research I've done is a survey I made to find out what the interests and issues were with the public (especially teens and students) and teen movies, more specifically the portrayals of teens in those films, as well as seeing whether they would be interested in my own pitch for a teen movie. Embedded above is the results of the survey which I have analysed to help in the production of my screenplay. A large part of primary research in the media industry is test screenings for new TV shows and movies. These test screenings can provide great input from general viewers and fans of franchises alike in helping make small tweaks to a mov...
Advert Analysis: Ben & Jerry's
1. What is the message? The message of the ad is to introduce people to a new (At the time) Ben and Jerry's product, the 'wich, which is an ice cream sandwich made by putting Ben and Jerry's 'cookie dough ice cream' between two cookies. 2. Who is the target audience? Primary Demographic: The primary demographic is young people. This is the target audience because younger people would be drawn by the colourful, cartoonish imagery, while also having that sweet tooth that would make them want ice cream. The product doesn't really target any specific gender, ethnicity or religion as Ice cream is enjoyed by many people all around the country, regardless of what they believe in or where they come from. Many demographic sheets show that the class demographic is quite even across all money brackets, however there is a small amount more people in the middle to upper classes that purchase Ben and Jerry's. Primary Psychographic: The primary psychog...
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