Luca Kerrison TV and Film blog

News Research: ITV Monday 20th 2020 18:00 - ITV Anglia The studio is big and open with a desk for the newsreaders and a screen of to the side for the weather. The title sequence has a couple of clips pop up with various filters, ending on a video of wind turbines accompanied with some funky music. There were a fair few stories, starting with the coronavirus update before moving on to a more light hearted story about an older gentleman helping out his community. It flipped back and forth between good and bad stories with the weather report about halfway through. April 23rd: April 23rd is Shakespeare Day, as well as St. George’s Day. News values: News values are “Criteria that influence the selection and presentation of events as published news”. The 12 values are: Frequency - shorter solved stories are preferred over longer developed stories like famines and droughts. An example of this is Captain Tom Moore's 100th birthday and his NHS fundra...

Old Spice The primary audience of the original old spice ads is the everyday family man of america. It's originally marketed as a shaving cream and aftershave lotion among other toiletries. Its secondary audience appears to be the family of a working man, with ads showing gift sets made for fathers. Its marketing approach to appeal to men includes the phrase "American feeling of well-being" showing Old Spice to be patriotic and an item of pride, while also in another advert shows Old Spice being commended by prestigious members of high society, a judge and a banker, as well as a woman saying it's irresistible. It also says "How men love them!" (in reference to old spice toiletries) with 'How' being underlined as if to put emphasis on why men should like the products. New Old Spice The new old spice commercials use the theme of manliness over that of prestige and American values like the traditional ones, reinforcing this by using manly men T...

1. What is the message? The message of the ad is to introduce people to a new (At the time) Ben and Jerry's product, the 'wich, which is an ice cream sandwich made by putting Ben and Jerry's 'cookie dough ice cream' between two cookies. 2. Who is the target audience? Primary Demographic: The primary demographic is young people. This is the target audience because younger people would be drawn by the colourful, cartoonish imagery, while also having that sweet tooth that would make them want ice cream. The product doesn't really target any specific gender, ethnicity or religion as Ice cream is enjoyed by many people all around the country, regardless of what they believe in or where they come from. Many demographic sheets show that the class demographic is quite even across all money brackets, however there is a small amount more people in the middle to upper classes that purchase Ben and Jerry's. Primary Psychographic: The primary psychog...

Cadbury's Gorilla  Advert: Primary demographic: The primary demographic is younger people, first of all because the advert is for chocolate, however the gorilla would also appeal to a younger audience as it's a fun and friendly animal that features a lot in kids media. Primary Psychographic: The primary psychographic would be main streamers, as Cadbury's Dairy Milk is arguably Britain's most known and popular chocolate bar and therefore would be eaten by the general population AKA the main streamers. As well as this, if eating Dairy Milk became the norm (which it already is, along with galaxy) then the main streamers would follow the trend of the market. Secondary Demographic: The other people that would be part of the secondary demographic is older generations of people, as not only is chocolate eating by people of all ages, the inclusion of Phil Collins 'In The Air Tonight' would add a level of nostalgia and sophistication. Secondary P...

What was the task: The task we were set was to make a 90 second long short film, with no restrictions on genre or setting, only the set time or under. This gave us creative freedom to choose our own direction and we planned it out from a simple idea on paper to a full on story-boarded and budgeted production. What was the idea: The idea of our production was originally a party drug bust by a patrolling police officer,before evolving into the idea of a party policeman answering the call to a party set-up involving out of date food which needed to be contained, and ended with a punch line merging guac (as in guacamole, a party snack) and glock (a standard issue firearm for certain military branches, including police) into Glockamole. What documentation we completed and my input: For the documentation we had to complete: Shot list - a shot by shot explanation of the story along with camera angles and shot types; Storyboard - a more detailed shot list with illustrations a...